Vehicle inventory merchandising is arguably THE most important aspect of your online marketing strategy. Why is it that managing vehicle inventory is often where car dealerships choose to cut corners? Are you truly marketing your vehicles or just taking pictures of cars? For over a decade, AutouplinkUSA Southeast has been using our expertise to help dealers more effectively market vehicles online.
HIGH QUALITY VEHICLE PHOTOGRAPHY
High-quality photos sell more cars. Put simply, if you have the same car at the same price as another dealer down the street and those two listings come up side-by-side on an advertising site, which listing is getting clicked first? The one with the better, more engaging photo obviously. How are your current photos? Scrolling through your website listings, are they consistent? Are you getting actual photos of your cars online quickly? Are you using your images to market the high-value options? Don’t forget, new car photos are as important as used car photos. We have over a decade of experience helping dealers merchandise their vehicles.
As part of our on the lot inventory service, we provide the FTC buyers guide to fulfill the legal requirement as well as a detailed and informative list of options and selling points for that vehicle on the window sticker. This helps your salesperson better demo a car as well as marketing to those car shoppers walking the lot after hours.
DETAILED & ACCURATE DATA COLLECTION OF VEHICLE OPTIONS
Accurate vehicle data gives your customer the full story. Mistakes in marking equipment options can be costly. They can lead to big trouble with customers if you mark an option that is not on that vehicle. Data isn’t exciting to talk about, but if it’s incorrect, it can be an expensive headache. We don’t depend on VIN decoding 100%. Instead, we train our Inventory Specialists to identify vehicle options on all makes/models. Our Inventory Specialists visually verify and mark options on the vehicle when they photograph it, leading to a much more accurate representation of the vehicle online.